{"id":1787,"date":"2013-04-12T00:00:00","date_gmt":"2013-04-11T22:00:00","guid":{"rendered":"https:\/\/www.my-watchsite.fr\/blog\/blog\/un-nouveau-president-au-volant-dalpina-watches-international-sa-n482\/"},"modified":"2013-04-12T00:00:00","modified_gmt":"2013-04-11T22:00:00","slug":"un-nouveau-president-au-volant-dalpina-watches-international-sa-n482","status":"publish","type":"post","link":"https:\/\/www.my-watchsite.fr\/blog\/un-nouveau-president-au-volant-dalpina-watches-international-sa-n482\/","title":{"rendered":"Un nouveau pr\u00e9sident au volant d\u2019Alpina Watches International SA"},"content":{"rendered":"<p>La passion et l&rsquo;ambition de Guido Benedini sont de promouvoir l\u2019esprit \u00ab alpiniste \u00bb et d\u2019attirer l\u2019attention des amoureux des montres de sport luxueuses, incroyablement robustes et fiables de la marque Alpina qui a invent\u00e9, en 1938, le concept de la montre de sport moderne avec la l\u00e9gendaire Alpina 4.<\/p>\n<p>Guido Benedini est n\u00e9 en 1968 \u00e0 Groningue, aux Pays-Bas. \u00c0 l\u2019\u00e2ge de 18 ans, il entre \u00e0 l\u2019Universit\u00e9 de Reading, au Royaume-Uni, pour \u00e9tudier l\u2019\u00e9conomie avant de s\u2019installer en Italie, o\u00f9 il d\u00e9croche un MBA \u00e0 la Scuola di Direzione Aziendale Bocconi de Milan.<\/p>\n<p>En 1993, Guido Benedini rejoint le groupe Swatch (Italie) en tant que responsable de la marque Blancpain pour le march\u00e9 italien. \u00c0 cette \u00e9poque, le secteur du luxe commence \u00e0 ressentir les pr\u00e9mices de la croissance que les amateurs de montres connaissent bien aujourd\u2019hui. Toutefois, afin d\u2019acqu\u00e9rir une exp\u00e9rience en marketing et en communication qui lui semble indispensable, et malgr\u00e9 les avertissements du PDG de Blancpain qui lui d\u00e9conseille de s\u2019en aller, Guido Benedini s\u2019installe \u00e0 B\u00e2le o\u00f9, en 1995, il est nomm\u00e9 responsable de la communication internationale pour Swatch.<\/p>\n<p>Swatch offre \u00e0 Guido Benedini un terrain de jeu inestimable et incroyable, un tremplin pour apprendre et mettre en \u0153uvre des programmes de communication uniques de mani\u00e8re totalement innovante et in\u00e9dite. Trois ans plus tard, en 1998, Guido devient responsable marketing pour Longines, poste qui lui permet de lancer le concept Dolce Vita et la campagne \u00ab Elegance is an Attitude \u00bb, avec la l\u00e9gendaire Audrey Hepburn. M\u00eame aujourd\u2019hui, les strat\u00e9gies de Guido Benedini continuent \u00e0 influencer le positionnement de la marque. En plus d\u2019\u00eatre l\u2019un des moteurs de Longines, il a \u00e9galement \u00e9t\u00e9 directeur marketing de Swatch, Tissot, Blancpain et Rado.<\/p>\n<p>En 2008, Guido Benedini quitte le groupe Swatch et, du moins temporairement, l\u2019industrie horlog\u00e8re pour fonder une boutique d\u2019e-commerce sp\u00e9cialis\u00e9e dans les \u0153uvres d\u2019art. Parall\u00e8lement, il est \u00e9galement pr\u00e9sident de ClassicDriver.com, magazine et important site de vente de voitures de collection.<\/p>\n<p>Quand il rencontre Aletta et Peter Stas, fondateurs et propri\u00e9taires d\u2019Alpina, Guido Benedini est imm\u00e9diatement s\u00e9duit par la marque et par ses principes \u00ab alpinistes \u00bb, ainsi que par son importance historique l\u00e9gendaire dans l\u2019industrie horlog\u00e8re suisse. Aujourd\u2019hui, il est nomm\u00e9 pr\u00e9sident directeur g\u00e9n\u00e9ral d\u2019Alpina.<\/p>\n<ul>\n<li><img decoding=\"async\" src=\"https:\/\/www.my-watchsite.fr\/blog\/wp-content\/uploads\/2020\/08\/482_1288.jpg\" alt=\"Guido Benedini, le nouveau pr\u00e9sident d'Alpina\" \/><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La passion et l&rsquo;ambition de Guido Benedini sont de promouvoir l\u2019esprit \u00ab alpiniste \u00bb et d\u2019attirer l\u2019attention des amoureux des montres de sport luxueuses, incroyablement robustes et fiables de la marque Alpina qui a invent\u00e9, en 1938, le concept de la montre de sport moderne avec la l\u00e9gendaire Alpina 4. Guido Benedini est n\u00e9 en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[56],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un nouveau pr\u00e9sident au volant d\u2019Alpina Watches International SA - MyWatch FR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.my-watchsite.fr\/blog\/un-nouveau-president-au-volant-dalpina-watches-international-sa-n482\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un nouveau pr\u00e9sident au volant d\u2019Alpina Watches International SA - MyWatch FR\" \/>\n<meta property=\"og:description\" content=\"La passion et l&rsquo;ambition de Guido Benedini sont de promouvoir l\u2019esprit \u00ab alpiniste \u00bb et d\u2019attirer l\u2019attention des amoureux des montres de sport luxueuses, incroyablement robustes et fiables de la marque Alpina qui a invent\u00e9, en 1938, le concept de la montre de sport moderne avec la l\u00e9gendaire Alpina 4. 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