{"id":2791,"date":"2014-08-25T00:00:00","date_gmt":"2014-08-24T22:00:00","guid":{"rendered":"https:\/\/www.my-watchsite.fr\/blog\/blog\/dont-crack-under-pressure-n677\/"},"modified":"2014-08-25T00:00:00","modified_gmt":"2014-08-24T22:00:00","slug":"dont-crack-under-pressure-n677","status":"publish","type":"post","link":"https:\/\/www.my-watchsite.fr\/blog\/dont-crack-under-pressure-n677\/","title":{"rendered":"Don\u2019t Crack under pressure"},"content":{"rendered":"
TAG Heuer est heureux de pr\u00e9senter sa nouvelle campagne publicitaire qui sera diffus\u00e9e le 30 Ao\u00fbt: DON\u2019T CRACK UNDER PRESSURE<\/div>\n
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Bien plus qu’un slogan, c’est un \u00e9tat ??d’esprit. Ceux qui connaissent TAG Heuer reconnaitront le titre, hommage \u00e0 la c\u00e9l\u00e8bre campagne publicitaire du d\u00e9but des ann\u00e9es 90 qui demeure pour beaucoup la signature TAG Heuer. Relancer ce message est un retour aux sources, \u00e0 l’endroit o\u00f9 tout a commenc\u00e9, afin de retracer le chemin parcouru depuis, l\u2019histoire d\u2019une constante r\u00e9invention.<\/div>\n
<\/div>\n
L’horloger suisse \u00e0 l\u2019avant-garde est connu pour enfreindre les r\u00e8gles: chercher sans cesse \u00e0 se surpasser pour mieux progresser et relever de nouveaux d\u00e9fis. C\u2019est le quotidien d\u2019un champion dont le succ\u00e8s d\u00e9pend autant de sa force mentale que de ses capacit\u00e9s physiques. Robustesse, fiabilit\u00e9, performance, des valeurs qui se retrouvent aussi dans le patrimoine g\u00e9n\u00e9tique de la marque et de ses collections.<\/div>\n
<\/div>\n
La nouvelle campagne capte la force mentale des ambassadeurs de la marque, athl\u00e8tes et personnalit\u00e9s, choisis pour leur parcours exceptionnel et leur force \u00e9motionnelle, qui refl\u00e8tent les valeurs de TAG Heuer. Chacun a construit sa l\u00e9gende dans son domaine, r\u00e9inventant les r\u00e8gles au fur et \u00e0 mesure de son parcours. Ainsi, le perfectionniste Cristiano Ronaldo, l\u2019irr\u00e9sistible Maria Sharapova, l\u2019acteur aux yeux bleus piscine Steve McQueen, le challenger Dempsey Racing, les ma\u00eetres de la vitesse McLaren F1 & GT et les innovateurs Formula Electric.<\/div>\n
<\/div>\n
Riche de cette \u00e9quipe de r\u00eave, TAG Heuer fait aujourd\u2019hui son entr\u00e9e dans le monde du marathon: l’expression ultime du d\u00e9passement de soi. Courir un marathon exige de la force mentale pour ne pas craquer sous la pression physique, ce qui peut sembler inaccessible au-del\u00e0 de 2 heures. Rendez-vous sur la ligne de d\u00e9part, \u00e0 New York, le 2 novembre prochain.<\/div>\n
<\/div>\n
<\/div>\n
    \n
  • \"McQueen<\/li>\n
  • \"Ronaldo<\/li>\n
  • \"Sharapova<\/li>\n
  • \"Don\u2019t<\/li>\n
  • \"Dempsey<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    TAG Heuer est heureux de pr\u00e9senter sa nouvelle campagne publicitaire qui sera diffus\u00e9e le 30 Ao\u00fbt: DON\u2019T CRACK UNDER PRESSURE Bien plus qu’un slogan, c’est un \u00e9tat ??d’esprit. Ceux qui connaissent TAG Heuer reconnaitront le titre, hommage \u00e0 la c\u00e9l\u00e8bre campagne publicitaire du d\u00e9but des ann\u00e9es 90 qui demeure pour beaucoup la signature TAG Heuer. […]<\/p>\n","protected":false},"author":1,"featured_media":2792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[17],"acf":[],"yoast_head":"\nDon\u2019t Crack under pressure - MyWatch FR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.my-watchsite.fr\/blog\/dont-crack-under-pressure-n677\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don\u2019t Crack under pressure - MyWatch FR\" \/>\n<meta property=\"og:description\" content=\"TAG Heuer est heureux de pr\u00e9senter sa nouvelle campagne publicitaire qui sera diffus\u00e9e le 30 Ao\u00fbt: DON\u2019T CRACK UNDER PRESSURE Bien plus qu’un slogan, c’est un \u00e9tat ??d’esprit. 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