{"id":29894,"date":"2023-08-28T12:54:58","date_gmt":"2023-08-28T10:54:58","guid":{"rendered":"https:\/\/www.my-watchsite.fr\/blog\/?p=29894"},"modified":"2023-09-07T13:18:42","modified_gmt":"2023-09-07T11:18:42","slug":"rolex-acquiert-bucherer","status":"publish","type":"post","link":"https:\/\/www.my-watchsite.fr\/blog\/rolex-acquiert-bucherer\/","title":{"rendered":"Rolex acquiert Bucherer : un nouveau royaume pour la couronne…"},"content":{"rendered":"\n
\"\"
La boutique Bucherer situ\u00e9e au 12 boulevard des Capucines \u00e0 Paris.<\/figcaption><\/figure>\n\n\n\n

Des liens historiques communs<\/strong><\/h2>\n\n\n\n

Faute de descendants directs, J\u00f6rg Bucherer, pr\u00e9sident de la soci\u00e9t\u00e9 jusque-l\u00e0 ind\u00e9pendante, c\u00e8de son activit\u00e9 \u00e0 l\u2019un des leaders de l\u2019univers de l\u2019horlogerie de luxe mondiale. Une d\u00e9cision m\u00fbrement r\u00e9fl\u00e9chie et surtout strat\u00e9gique qui p\u00e9rennise une collaboration historique n\u00e9e en 1924, lorsque Bucherer en devient le d\u00e9taillant officiel. Contribuant r\u00e9ciproquement \u00e0 l\u2019essor de l\u2019une et de l\u2019autre, les deux entreprises ont ainsi r\u00e9ussi \u00e0 se positionner en haut d\u2019un march\u00e9 international hautement concurrentiel.<\/p>\n\n\n\n

\"\"
D\u00e9j\u00e0 pr\u00e9sente depuis 2013 dans la boutique parisienne Bucherer, la marque Rolex se d\u00e9voile dans un nouvel espace de plus de 100 m2<\/sup> enti\u00e8rement d\u00e9di\u00e9 \u00e0 son univers – \u00a9<\/strong> Rolex.<\/figcaption><\/figure>\n\n\n\n

Ce qui va advenir de Bucherer<\/strong><\/h2>\n\n\n\n

Avec plus de 100 points de vente dans le monde entier \u2013 Suisse, \u00c9tats-Unis, Angleterre, Allemagne, France, Danemark, Autriche – dont 53 qui distribuent Rolex et 48, Tudor, le d\u00e9taillant confirme son succ\u00e8s et attend de la manufacture helv\u00e9tique de poursuivre son d\u00e9veloppement. Tout en gardant son nom, la Maison continue d\u2019exercer son activit\u00e9 de mani\u00e8re autonome. \u00ab Son int\u00e9gration sera effective dans le groupe Rolex une fois que les autorit\u00e9s de la concurrence auront valid\u00e9 l\u2019op\u00e9ration de reprise <\/em>\u00bb, confirme la marque horlog\u00e8re. Derni\u00e8re personne encore active au sein du groupe \u00e0 avoir connu Hans Wilsdorf, le fondateur de Rolex, J\u00f6rg Bucherer restera le pr\u00e9sident d’honneur du groupe.<\/p>\n\n\n\n

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Nouvel \u00e9crin des montres Rolex chez Bucherer, boulevard des Capucines \u00e0 Paris – \u00a9<\/strong> Rolex.<\/figcaption><\/figure>\n\n\n\n

\u00ab Le groupe Rolex est convaincu que cette reprise est la meilleure solution pour ses propres marques mais aussi pour l\u2019ensemble des marques de montres et de bijoux partenaires, ainsi que pour tous les employ\u00e9s du groupe Bucherer<\/em>. \u00bb<\/p><\/blockquote><\/figure>\n\n\n\n

Qu\u2019en est-il des autres partenaires de Rolex ? Qu\u2019ils se rassurent, la marque \u00e0 la couronne affirme que \u00ab la collaboration fructueuse […] avec les autres d\u00e9taillants officiels de son r\u00e9seau de vente restera inchang\u00e9e<\/em>. \u00bb<\/p>\n\n\n\n

Affaire \u00e0 suivre…<\/p>\n\n\n\n

LE SITE DE ROLEX<\/a><\/p>\n\n\n\n

LE SITE DE BUCHERER<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Quelle surprise ! Un coup de tonnerre dans l’oc\u00e9an des marques horlog\u00e8res : Rolex sonne la rentr\u00e9e horlog\u00e8re avec la reprise du c\u00e9l\u00e8bre d\u00e9taillant multimarque Bucherer. Une annonce surprenante mais somme toute logique quand on pense au partenariat qui unit \u00e9troitement les deux colosses de l\u2019horlogerie mondiale depuis de nombreuses d\u00e9cennies.<\/p>\n","protected":false},"author":3,"featured_media":29897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[286,4],"acf":[],"yoast_head":"\nRolex acquiert Bucherer<\/title>\n<meta name=\"description\" content=\"Rolex reprend le c\u00e9l\u00e8bre d\u00e9taillant multimarque Bucherer. 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