{"id":49680,"date":"2026-07-01T12:12:40","date_gmt":"2026-07-01T10:12:40","guid":{"rendered":"https:\/\/www.my-watchsite.fr\/blog\/?p=49680"},"modified":"2026-07-01T12:12:40","modified_gmt":"2026-07-01T10:12:40","slug":"n3w5-la-marque-de-montres-de-francois-henri-bennahmias","status":"publish","type":"post","link":"https:\/\/www.my-watchsite.fr\/blog\/n3w5-la-marque-de-montres-de-francois-henri-bennahmias\/","title":{"rendered":"N3W5, la marque de montres de Fran\u00e7ois-Henri Bennahmias"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Il lance sa marque de montres !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_scH8q9-a2E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Une nouvelle page pour Fran\u00e7ois-Henri Bennahmias<\/strong><\/h2>\n\n\n\n<p>Le message est clair. Inspir\u00e9e de la c\u00e9l\u00e8bre maxime de Saint-Exup\u00e9ry selon laquelle \u00ab\u00a0<em>l\u2019essentiel est invisible pour les yeux<\/em>\u00a0\u00bb, N3W5 revendique une vision de l\u2019horlogerie o\u00f9 la valeur d\u2019une montre ne se limite ni \u00e0 son esth\u00e9tique ni \u00e0 son logo, mais se mesure \u00e0 l\u2019intelligence collective qui lui donne vie. \u00ab <em>Dans une industrie de plus en plus d\u00e9finie par les logos et les tendances, nous voulons remettre l\u2019essentiel, souvent pass\u00e9 inaper\u00e7u, au centre : le savoir-faire discret, les d\u00e9cisions cr\u00e9atives ainsi que les femmes et les hommes dont les contributions donnent naissance \u00e0 des objets d\u2019exception. Sans eux, l\u2019industrie horlog\u00e8re ne serait pas ce qu\u2019elle est aujourd\u2019hui, et il est grand temps de les reconna\u00eetre et de les mettre en lumi\u00e8re.<\/em> \u00bb, explique Fran\u00e7ois-Henri Bennahmias.<\/p>\n\n\n\n<p>Cette vision prendra forme progressivement. Deux collections sont d\u00e9j\u00e0 annonc\u00e9es, l\u2019une ronde, l\u2019autre de forme coussin, toutes deux anim\u00e9es par des mouvements in\u00e9dits d\u00e9velopp\u00e9s sp\u00e9cifiquement pour la marque, dont un calibre plusieurs fois brevet\u00e9, int\u00e9grant un soi-disant \u00ab\u00a0pivot spatial\u00a0\u00bb, comme \u00e9voqu\u00e9 dans la vid\u00e9o de Frank Sans C. Le premier chapitre s\u2019\u00e9crira toutefois \u00e0 la fin de l\u2019ann\u00e9e 2027, lors de la Dubai Watch Week, avec une production suisse de plusieurs milliers de pi\u00e8ces et un positionnement \u00e0 partir de 20 000 francs suisses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quand l\u2019invisible devient enfin visible<\/strong><\/h2>\n\n\n\n<p>Mais la v\u00e9ritable nouveaut\u00e9 n\u2019est peut-\u00eatre pas l\u00e0. Car si N3W5 promet des garde-temps de haute vol\u00e9e, la marque entend surtout d\u00e9placer le feu des projecteurs. Les \u00ab\u00a0h\u00e9ros\u00a0\u00bb ne sont plus uniquement les dirigeants ou les designers. Ce sont les artisans eux-m\u00eames. Graveurs, \u00e9mailleurs, guillocheurs, cadraniers, ing\u00e9nieurs, experts des mouvements, fabricants de bracelets ou de bo\u00eetiers\u00a0: chacun est nomm\u00e9, reconnu et pleinement associ\u00e9 au projet. Une d\u00e9marche encore rare o\u00f9 ces m\u00e9tiers d\u2019exception demeurent souvent dans l\u2019ombre. <\/p>\n\n\n\n<figure class=\"wp-block-pullquote has-medium-font-size\"><blockquote><p><strong>LES TALENTS<br><\/strong><br><strong>Bracelet &amp; bo\u00eetiers<\/strong> : Biwi, Multicuirs, Werthanor <br><strong> Design<\/strong> : Xavier Casals, Dalibor Klas, Sebastien Perret <br><strong>Cadrans<\/strong> : LM Cadrans, Metalem <br><strong>Ing\u00e9nierie<\/strong> : Astro <br><strong>M\u00e9tiers d&rsquo;Art<\/strong> : Gravure &#8211; Pierre-Alain Lozeron &amp; Kevin Vatteau, <br><strong>\u00c9maillage<\/strong> :  Anita Porchet, <br><strong>Guillochage<\/strong> &#8211; Yann von Kaenel <br><strong>Mouvement <\/strong>: Alpine Pr\u00e9cision, R\u00e9gence Production, TimeForge <strong>Sertissage<\/strong> : Niru Swiss Sa <br><strong>Packaging<\/strong> : Technew <br>\u2026 et bien d\u2019autres encore !<\/p><\/blockquote><\/figure>\n\n\n\n<p>Autour de N3W5 gravite ainsi une v\u00e9ritable constellation de talents, parmi lesquels <a href=\"https:\/\/www.youtube.com\/watch?v=355kj0TCr6g\" target=\"_blank\" rel=\"noreferrer noopener\">Anita Porchet<\/a> pour l&rsquo;\u00e9maillage, Pierre-Alain Lozeron et Kevin Vatteau pour la gravure, Yann von Kaenel pour le guillochage, sans oublier les nombreux partenaires industriels qui participent \u00e0 chaque \u00e9tape de la cr\u00e9ation. La montre devient alors le fruit d\u2019une \u0153uvre collective plut\u00f4t que l\u2019expression d\u2019une seule signature.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"N3W5 \u2014 Prologue\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/luknqla1yQo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Ce projet d\u00e9passe les fronti\u00e8res suisses. Si toutes les montres seront fabriqu\u00e9es en Suisse, Fran\u00e7ois-Henri Bennahmias insiste sur une cr\u00e9ativit\u00e9 ouverte sur le monde, convaincu que le talent n\u2019a ni nationalit\u00e9 ni fronti\u00e8re. \u00ab <em>Il ne s&rsquo;agit pas de cr\u00e9er du buzz autour d&rsquo;un produit mais de reconna\u00eetre les personnes et la valeur de leur savoir-faire, pour imaginer ensemble l&rsquo;avenir de l&rsquo;horlogerie au-del\u00e0 des standards habituels <\/em>\u00bb, conclut-il.<\/p>\n\n\n\n<p>Dans l\u2019univers horloger o\u00f9 le discours sur l\u2019authenticit\u00e9 se multiplient, N3W5 fait un pari diff\u00e9rent&nbsp;: celui de rendre enfin visibles celles et ceux qui, depuis toujours, fabriquent l\u2019invisible.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.n3w5.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">LE SITE DE N3W5<\/a><\/p>\n\n\n\n<p><strong>\u00c0 voir aussi :<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"L&#039;interview exclusive : Fran\u00e7ois-Henri Bennahmias... le retour !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cchCCqi7Y64?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Plus de deux ans apr\u00e8s avoir quitt\u00e9 le devant de la sc\u00e8ne horlog\u00e8re, Fran\u00e7ois-Henri Bennahmias, fondateur de The Honourable Merchants Group revient avec un projet aussi inattendu qu&rsquo;ambitieux. Son nom : N3W5, pour North, East, West, South \u2013 prononc\u00e9 \u00ab News \u00bb. Derri\u00e8re cette appellation \u00e9nigmatique se cache bien une nouvelle marque de montres qui entend bousculer les codes de l\u2019horlogerie.<\/p>\n","protected":false},"author":3,"featured_media":49684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[982,980,981],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>N3W5, la marque de montres de Fran\u00e7ois-Henri Bennahmias - MyWatch FR<\/title>\n<meta name=\"description\" content=\"The Honourable Merchants Group annonce le lancement de N3W5, sa nouvelle marque horlog\u00e8re qui entend bousculer les codes de l\u2019horlogerie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.my-watchsite.fr\/blog\/n3w5-la-marque-de-montres-de-francois-henri-bennahmias\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N3W5, la marque de montres de Fran\u00e7ois-Henri Bennahmias - 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